MUZEU BESA
MUZEU BESA
MUZEU BESA
Branding
Branding
Branding
Nestled in the heart of Tirana, Albania, stands a house with a storied past – once belonging to the esteemed Toptani family. This structure, rich in history and memories, has undergone a transformation and now serves as the foundation for the Besa Museum. The term "Besa" transcends its literal meaning; it is a cultural touchstone that encapsulates trust, honor, and an ethical code deeply cherished by generations of Albanians.
The renovation of the Toptani family house into the Besa Museum called for branding that resonates deeply with the Albanian identity. Thus, the colors of the national flag—red and black—were chosen. More than mere colors, they symbolize resilience, pride, and unity.
Service
Identity Design